In marketing a brand, product or service, one must create fans. Our fundamental goal at Z Sales And Marketing is to create amplifiers. What are they? They are people who talk and promote the brand, products or services through their network. Most people want to buy from people they know, like and trust. We work to create brand equality and loyalty through out the branding process.
Networking has changed in many ways, but we use a back-to-basic approach to create lasting amplifiers. Our goal is to engage existing and create new fans and elevate them to Amplifier status. We do this through Social Media, Blogging and Content Marketing. What are your companies needs lets discuss.
Defining a social media plan is important, and because of the ever changing platforms, most plans are fragmented. We help you get back on track with a clear vision. Content marketing plays a huge role on branding your good or service Do you have plan?
What is in a brand?
Branding is everything. We evaluate current or proposed marketing projects and materials and make sure they conform to the brand awareness or image that a company is looking to exploit. We have clients from start-ups to well establish brands looking to redefine their image and not lose their heritage or brand identity.
What does you brand say about you? What direction do you see the company going? How are you going to get there? Evaluation of current strategy and how it is working or not working for your desired goals. Rather it is a SWOT analysis or a survey of current clients, customer or end user, how is your brand meeting the companies desires.
A clear plan to promote, position and advertise must always come in to play when we attempt to develop your brand or it's image We need to limit the gap between your brand image and your brand Identity. If the message is inconsistent, your audience will miss the message and/or conflicting results and impressions are made about your brand.